What do seo companies really do

Get ready for your kick-off meeting by compiling a list of questions to ask your account manager. If you like, you can also develop a list of must-read company resources, like your brand guidelines, for your account manager. Another normal part of working with an SEO company?

While your account manager may discuss each of these topics on separate calls or meet-ups, they provide your team with a valuable roadmap. At least, they should. Use your audit and strategy calls to your advantage and ask about everything. After you meet with your dedicated account manager, as well as review and approve your SEO strategy, plan for routine check-ins with them.

Depending on your strategy and service package , you may chat with your account manager every week or every month. That way, you have plenty of time to ask questions, review data, and chat with your account manager about anything else.

Aside from these meetings, your company can take a hands-free approach to SEO. In some cases, however, your account manager may require your input, approval, or assistance to move your strategy forward.

Maximize the results of your plan by deciding early on how much of a role you want. Your dashboard, for example, provides a quick summary of the number of calls, as well as revenue, generated by your website. While your reasons may vary for partnering with an SEO company, the right agency can make a massive impact on your bottom line.

A few reasons to hire an SEO company include:. Depending on your industry, as well as location, it can prove challenging — and expensive — to build a team of digital marketers. With an SEO company, you gain direct access to an experienced team, but without the added in-house costs.

Now that you are familiar with what an SEO company does, how do you go about researching and choosing the best SEO company? It can be very difficult to vet an SEO business if you know very little about what they do. Having even a little bit of SEO knowledge can help you ask good questions and give you an idea of what to look for in an SEO company. Finding the right SEO company for your business that has proper alignment with your business can change the trajectory of your company.

Organic search is a powerful marketing channel that continues to grow. Before any work takes place, any reputable SEO company will run a full audit on your business. The goal of the audit is to find current SEO issues with your website both onsite and offsite. An SEO audit should be the first task any SEO company carries out as the work thereafter will be based on its findings.

Once an audit is complete, the next step is to fix any SEO-related issues. Search engine optimisation is broken down into two core parts:. Onsite SEO — these are issues on your website which you have complete control over. Onsite SEO includes things like creating keyword-rich pages, correcting title tags and URLs, and optimising your website for mobile devices.

This includes finding mentions of your site across the web and seeing how we can adjust them to your advantage. Our goal for you is to have a reputable online presence that users trust and we use the following tools to get there:.

Sometimes your site code and structure is in a good place and only needs a few minor tweaks. When the SEO team at Blue Corona optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will:. Content is king. In order to consistently drive organic traffic to your website, you need to constantly be creating new content AND optimizing existing pages on your website.

Your off-site presence is just as important as your on-site factors—which is why we will work to:. Search engine optimization is more than just making these changes to your website.

At Blue Corona, we track, test, tweak, repeat! Throughout this process we will:. If you meet any of the following requirements, you need to hire an SEO company, no ifs, ands or buts. Good question. Remember those black-hat techniques I mentioned at the top of this article?

Avoid any SEO company that promises anything like the following:. The bottom line here is that search marketing in isolation is all but useless. It's complicated, it's involved, there's no simple answer. So, if you want your website to generate leads, if you want your website to make a measurable impact on your businesses bottom line be careful, search engine optinisation is only part of the story.

Instead of looking for SEO, research inbound marketing. That should clear things up. To get more great inbound marketing tips sign up to our blog and follow us on twitter or facebook. Our site uses cookies. If you're not happy about that please hit your back button. Thursday, 12 January Do You Want Rankings or Clients?